Bing Ads for basement waterproofing companies
Most waterproofers run Google Ads and stop there. Bing, which advertises through Microsoft Advertising, reaches a different slice of the same searchers. This guide covers where it fits, how to test it without much risk and what to watch.
Where Bing fits
A homeowner with water on the floor does not care which search engine they use. Some of them search on Bing, often on a desktop or laptop, and a campaign there can show your company to people your Google ads never reach.
It is rarely the first platform to run. The sensible order is Google Ads first, then Bing once you know which phrases and towns bring real calls. At that point you are borrowing a proven plan, not starting from nothing.
Google Ads and Bing Ads side by side
| Question | Google Ads | Bing Ads |
|---|---|---|
| Who sees it | Most people searching, on phones and computers. | A smaller group, often searching on a computer. |
| How to start | Build campaigns around services and towns. | Import the Google campaigns, then adjust them. |
| Budget | Where most of the ad spend goes first. | A small test budget at the beginning. |
| What to watch | Calls, forms and wasted search terms. | Whether the leads match the quality Google brings. |
A careful way to test Bing
Get Google working first
Know which phrases bring real calls and which towns you can serve before you copy anything over.
Import, then trim
Bring the Google campaigns across and remove anything that does not fit, such as places outside your area.
Start small
Set a modest budget. The point of the test is to learn, not to replace Google.
Compare the callers
After a few weeks, look at call quality and cost per real inquiry next to Google. Keep Bing only if it earns its place.
Check before you spend
- Call tracking is set up for Bing separately, so its calls are not mixed with Google.
- Your service area and phrase exclusions came across in the import.
- Someone answers the phone during the hours the ads run.
- You have decided in advance what result would make the test worth keeping.
Questions about Bing Ads
Is Bing worth it for a small waterproofing company?
Sometimes. It is a low-risk test once Google is working, and a poor first step if Google is not.
Is Bing Ads the same as Microsoft Advertising?
Yes. Microsoft renamed it, and many people still say Bing Ads.
Does it replace Google Ads?
No. It sits beside it and adds a smaller audience.
Thinking about Bing for your company?
Ask us whether it makes sense for you, or just say hello. Prices are on the pricing page.
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