Paid ads management for basement waterproofing companies
Search ads and social ads can put your phone number in front of a homeowner the night the basement floods, not months from now. We run the campaigns on Google, Bing and Meta Ads (Facebook and Instagram), and the ad spend stays in your hands.
Why waterproofers run ads
Basement water arrives on its own schedule: a storm, a thaw, a wet closing inspection. Organic search builds over months, and it should. Ads cover the gap, because a well-run campaign can show up the same week the phones go quiet or the rain comes.
The catch is that ads are easy to waste. Broad phrases, the wrong towns and callers who only wanted a pump can burn a budget quickly. Management is the work of keeping the spend pointed at homeowners you can actually serve.
Three platforms, three jobs
- Searching now
Google Ads
Reaches the person who just typed the problem into a search box. Usually the first platform to run.
- A smaller audience
Bing Ads
A different slice of the same searchers, often overlooked, and worth a small test once Google is running.
- Before they search
Meta Ads (Facebook and Instagram)
Reaches homeowners who are not searching yet, with the problem shown in pictures and plain words.
How management works
We talk about your company
Where your crews work, what you install and how fast you can answer a call. The campaign has to match what you can actually deliver.
We build the campaigns and the tracking
Campaigns are set up around the services and towns that make sense, with phone calls and form fills tied back to the ad that produced them.
We launch and keep watching
We read the search terms people really used, cut the ones that waste money and shift the budget toward the ones that bring calls.
You see where the money went
Regular reports show what was spent, what came in and what we plan to change next.
What management covers
- Campaign setup and ongoing management on one, two or three platforms.
- Call and form tracking, so you know which ads earn their keep.
- Regular reporting on spend and results.
- Ad spend is separate and is paid straight to the platform, so you see every dollar.
- Month to month, with no startup fee and no contract.
What it costs
Management is priced by the number of platforms. The numbers are posted on the pricing page, next to the SEO plans.
Questions about paid ads
Who pays the ad platform?
You do, directly. Ad spend is separate from our management price, which covers the work of building and running the campaigns.
Which platform should I start with?
Most waterproofers start with Google Ads, because that is where people search when water shows up. Bing and Meta Ads are worth adding once the first one is running well.
Is there a contract?
No. It is month to month, and you can stop when you want.
Want to talk about ads?
Tell us a little about your company whenever you like. Prices are on the pricing page, and ad spend is separate.
Book a call
Pick a time that suits you. There is nothing to prepare, just show up.
Schedule a Call With Our CEOBottom of the basement. Time to talk.
Tell us where you work and what you install. You get a straight answer and a plain price.